VP Marketing

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Los Altos, CA
Job Type
Direct Hire
Sep 05, 2018
Job ID
Los Altos, CA and surrounding area candidates only.
No relocation.
VP/Marketing (Products and Services) for global company transitioning from pure service to technology led, platform driven delivery.   Will serve on Executive Leadership team.  
Responsible for: end-to-end ownership of product branding & marketing; both strategic vision and tactical execution.  Conceptualize, design and execute a compelling 'go-to-market' strategy in the competitive IP Products global landscape.  Collaborate with the sales and business development team, customer success solution team and IPT leadership team to drive product's competitive differentiation, product position, messaging and pricing.  Provide insight to the product development team by obtaining comprehensive customer, market, and competitive analyses that support and drive future product roadmap.  Prepare marketing reports for business reviews to identify opportunities to reinforce competitive differentiation in the CEO's leadership Counsel (LC) and Executive Leadership Team (ELT) governance forums.
Responsible for overseeing creation of various Marketing Assets for various social media and digital platforms.  Sales Enablement: developing product videos, demos, collateral, market collateral along with measure of metrics for product success.  Design and execute customer outreach programs and activations for effective lead generation - marketing campaigns, IP conferences, road shows, trade shows, PR, webcasts, and online advertising.  Surface market insights for purposes of content topics and help the IP business/SME leadership to develop blog content/articles, white papers, infographics, etc. for activations.  Leading digital marketing strategies in order to  maximize and enhance the business' consumer reach, customer engagement, and satisfaction.  Manage digital marketing metrics including SEO, monitor analytics and trends to reinforce momentum.
Qualifications/Experience: 18+ years of product marketing experience at an enterprise software B2B company.  Must have taken at least one B2B product successfully out in the market from pre-launch to GTM phase.  Ability to effectively communicate to stakeholders at all levels of the organization.  Compelling storyteller with a strategic and analytical mindset who can engage and educate customers and prospects.  Strong presentation skills at both a conference level and one-to-one with specific customers and prospects.  
Deep understanding of the marketing and/or product tech categories, with previous experience serving as a subject matter expert.  Ability to prioritize projects effectively, juggling  multiple projects with tight deadlines.  Experience managing events including trade shows, web casts and conferences is a plus, with confidence to present to audiences of any size.  

Salary: TBD