Marketing Manager

Twitter Facebook
Salt Lake City, UT
Job Type
Direct Hire
Mar 02, 2018
Job ID
Marketing Manager position in Salt Lake City. This position is responsible for creating, developing and implementing the strategic marketing programs. 
Strategic Planning 
• Develop and execute an annual marketing plan which strategically impacts core objectives 
• Research sales and traffic trends routinely and address major changes in market 
• Follow corporate policies and procedures for all programs/promotions 
• Implement all programs and comprehensive event schedule professionally and timely including fulfillment and execution 
• Measure overall impact of local programs on traffic and sales 
• Implement advertising campaign, upholding and maintaining the brand strategy 
• Negotiate promotional agreements and media added value 
• Maximize promotional dollars through trade-outs 
Financial Accountability 
• Create an annual marketing plan and accurately budget income and expenses 
• Allocate marketing funds appropriately to support key goals and objectives 
• Maximize marketing dollars by analyzing ROI on major expenditures 
• Monitor monthly income and expense variances 
Public and Community Relations 
• Develop and implement programs to establish and maintain favorable community and public relations to enhance the image and position within the community 
• Secure partnerships with key community organizations 
• Keep an up-to-date media contact list and build network of media contacts 
• Get all press materials out to the media in a timely fashion 
• Monitor all local press coverage 
Social Media 
• Ability to utilize social and digital media tools for tenant and center promotions 
• Keep informed and adapt to newly emerging technologies 
• Maintain awareness of tourism market 
• Maintain and enhance local travel industry relationships 
• Fulfillment of provided Inquiries/Leads 
• Bachelor’s degree and five to seven, years of strong marketing, management, event or advertising experience in a related field 
• Shopping center marketing experience a plus 
• Excellent interpersonal, communication, selling and negotiation skills with the ability to use tact and diplomacy when interacting with others 
• Sound fiscal management and budgeting skills 
• Word, Excel and PowerPoint skills 
• Social media skills 
• Flexibility to work varied schedules including weekends and evenings 
• Strong team building 
• Ability to handle multiple projects simultaneously